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FEEL THE AURA by Ploom

Brera Site

Via delle Erbe, 2A, Milano

20-26 April 2026· Brera
Directionsfuorisalone.it ↗

Schedule

Open now (Milan time)
  • Tue11:00 - 20:00Presentation11:00 - 22:00Exhibition16:00 - 20:00ShowRegister ↗
  • Today11:00 - 20:00Exhibition11:00 - 20:00Presentation16:00 - 20:00ShowRegister ↗
  • Thu11:00 - 20:00Presentation11:00 - 20:00Exhibition18:00 - 20:00WorkshopPre-registration requiredRegister ↗
  • Fri11:00 - 23:50Exhibition11:00 - 23:50Presentation17:00 - 19:00WorkshopOnly by invitationRegister ↗
  • Sat11:00 - 23:50Presentation11:00 - 23:50Exhibition20:00 - 23:50Reserved party
  • Sun11:00 - 17:00Exhibition11:00 - 17:00Presentation
Feel the AURA by Ploom is an immersive installation presented at Milan Design Week 2026, inviting an adult audience to embark on a sensory journey where light, warmth and aromas become living matter, reacting to the visitor’s presence and movements. At the heart of the exhibition is the new Glacier White device—an icon of essential, intuitive design that becomes an integral part of the experience: not just a device, but a companion that transforms a break into a personal, sensory ritual. Inspired by the theme “Be the Project” the installation puts people at the center and highlights their unique way of perceiving space. Every gesture, every step, every pause sparks an interaction that transforms the environment and reveals a personal trace — an aura shaped through design, atmosphere and emotion. The journey begins with the Feel the Aura Exhibition , a space where dynamic lights, reactive surfaces and visual cues guide visitors into a contemplative dimension designed to slow things down and help them rediscover their own rhythm. The experience continues with a series of artistic installations — Study of Light, Study of Flavor, Study of Creation and Study of Form — each created by selected talents interpreting, through their own expressive language, the relationship between perception, movement and matter. Ploom & nss magazine present “A Study of Light” with Bianca Peruzzi & After Party (April 21) - developed in collaboration with artist Bianca Peruzzi . An interactive installation that transforms the nss streetstyle archive into an environment to be explored through light, understood as an intuitive language capable of triggering perceptions and stories. Light becomes the expressive form through which Ploom Aura connects with senses. Ploom & nss magazine present “A Study of Flavor” with Jil Zander (April 22) – inspired by Ploom’s approach to taste and sensory curation, developed with food designer Jil Zander . In this chapter, flavor becomes a design tool: an experience that connects memory, aesthetics and perception through edible compositions and immersive environments. Ploom & nss magazine present “A Study of Creation” with Scrolling Infinito, Riccardo Cambó – Breccia, & Martina Lorusso – momusso (April 23) – a moment for dialogue and reflection. Curated by Scrolling Infinito , this talk brings together creators Riccardo Cambó (Breccia) and Martina Lorusso (momusso) to explore how technology, platforms and new languages shape contemporary creativity—starting from Ploom’s philosophy centered on sensoriality. The session will be moderated by Andrea Girolami, editor and founder of Scrolling Infinito. Ploom & nss magazine present “A Study of Form” with Lorenzo Fioravanti (Fioriino) & After Party (April 24) – the program concludes with “A Study of Form” by Lorenzo Fioravanti (Fioriino) . This final chapter is based on an open call to design students from Milanese universities, inviting them to reinterpret Ploom accessories as a space for experimentation and identity. Ploom & Billboard Italia present After Aura Party (April 25) - On Milan Design Week 2026, Ploom and Billboard Italia present After Aura Party, a celebration of music and design with a top-notch lineup: Curly Brothers , Manuelito , Boss Doms , and a surprise guest . The initiative is part of Ploom's rich weekly schedule as a celebratory moment to showcase the value of connections.

Gallery

Brands

Alysi · Arredo3 · Kerakoll · Mingardo · Porcelanosa · Snaidero Cucine

Categories

ArchitectureArtBathroomConferences, workshopsFashion and jewelsFurnitureInstallationsKitchenLightingPartyProduct DesignSpecial materialsSustainabilityTechnologyTextiles

Itineraries

  • Brera Design District 2026