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immersive installationGood bet

Serotonin - the chemistry of happiness

Palazzo di Brera

Via Brera, 28, Milano

20-26 April 2026· Brera
Directionsfuorisalone.it ↗

Schedule

Open now (Milan time)
  • Tue10:00 - 19:00Exhibition
  • Today10:00 - 19:00Exhibition
  • Thu10:00 - 19:00Exhibition
  • Fri10:00 - 19:00Exhibition
  • Sat10:00 - 19:00Exhibition
  • Sun10:00 - 19:00Exhibition
Within the evocative Loggia of the Pinacoteca di Brera (Via Brera 28), from April 21 to 26, American Express returns to Fuorisalone 2026 with " Serotonin - the chemistry of happiness” , an immersive installation by artist Sara Ricciardi. Open to the public, the work explores the universal bond between beauty and happiness. The artist has translated the scientific concept of the 'happiness hormone' serotonin, into a visual, and sensory experience. Visitors are invited into an immersive environment where inflatable forms gently expand and contract, breathing and pulsing like a heart.  “Serotonin: the chemistry of happiness” is a space designed to reflect how beauty can influence emotional and physical responses. Through rhythm and repetition, each pulse contributes to a cohesive experience centered on the ongoing pursuit of happiness. Through this installation, American Express will invite the public on a journey where curiosity, emotion, and discovery converge. An experience that awakens the senses and ignites the subtle joy that art and innovation can evoke.  With this presence at Fuorisalone 2026, American Express reaffirms its commitment to supporting local culture and tourism, with Cardmembers enjoying exclusive opening-night access to this unforgettable experience.

Brands

ARTIS, Energieker · Alea, Gòodurie Soresina · Amleto Missaglia · Rugiano · THG PARIS · Yamaha Design Laboratory

Categories

ArchitectureArtBathroomExteriorsFashion and jewelsFurnitureInstallationsKitchenLightingProduct DesignSpecial materialsTechnologyTextiles

Itineraries

  • Brera Design District 2026