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immersive installationGood bet

INTERNI MATERIAE @EATALY MILANO SMERALDO

Eataly Miliano Smeraldo

Piazza XXV Aprile, 10, Milano

20-26 April 2026· Brera
Directionsfuorisalone.it ↗

Schedule

Open now (Milan time)
  • Mon08:30 - 23:00Exhibition08:30 - 23:00Exhibition
  • Tue08:30 - 23:00Exhibition08:30 - 23:00Exhibition
  • Today08:30 - 23:00Exhibition
  • Thu08:30 - 23:00Exhibition
  • Fri08:30 - 23:00Exhibition
  • Sat08:30 - 23:00Exhibition
  • Sun08:30 - 23:00Exhibition

free entry

“ Honey, have you eaten? ” is the simple, universal question that gives rise to CASA , the new artistic project by Giotto Calendoli , created in collaboration with Eataly Milano Smeraldo . This is not a “hosted” artwork, but a journey built hand in hand : Eataly provides the raw material—food, gastronomic culture, and the stories that live on our tables—while Giotto transforms it into a home of memories, traditions, and shared gestures. With CASA , Eataly Milano Smeraldo once again confirms its role as one of the main venues of the distributed exhibition-event conceived and organized by INTERNI for Milano Design Week . The installation, developed both within the store and on the building’s façade, and visible from April 20 , interprets the Materiae theme proposed by INTERNI for FuoriSalone 2026 , dedicated to the design and cultural value of materials. The Latin term materiae encompasses a plurality of meanings—materials, disciplines, subjects—and reflects the complexity of contemporary projects and their natural inclination toward hybridization. “ Honey, have you eaten? ” is an everyday phrase that becomes a verbal caress, spanning generations and transforming into a collective declaration of care and intimacy, revealing a strong alignment of values between Giotto and Eataly: the idea of Italianità as everyday care, the beauty of rituals passed down, and food as a language that connects generations. CASA is not just an artistic project, but an invitation to recognize what makes us a community: sharing, hospitality, and time devoted to others. The project narrates, without nostalgia or rhetoric, the passage of time, the habits we inherit, and the words that hold a sense of shared belonging. In this context, food becomes a visual language, a symbolic material, and a narrative tool. Eataly Icons spaghetti participate in the story, transformed into a limited-edition design object by Giotto Calendoli: a container of stories, thoughts, and emotions. Born in 1989 and based in Milan, Giotto Calendoli is a multidisciplinary artist who weaves together fashion, art, design, and digital entrepreneurship. His research is rooted in Neapolitan tradition and combines DIY techniques with lettering, often resulting in relational projects that promote collaboration, workshops, and merchandise collections. CEO and founder of Handle With Freedom (HWF) , a brand promoting eco-sustainable creativity, Calendoli has gained recognition for art exhibitions, architectural interventions, and fashion and homeware collections. A tastemaker with a strong social media presence and collaborations with international brands, he pursues a contemporary vision of craftsmanship and creative practice.

Gallery

Brands

CHINESE CULTURALE CENTER · ECAL/University of Art and Design Lausanne · Kave Home · Molteni&C · Novacolor · plinio il giovane

Categories

ArchitectureArtExteriorsFashion and jewelsFurnitureInstallationsKitchenLightingProduct DesignSpecial materialsSustainabilityTechnology