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immersive installationGood bet

IQOS x Devialet

Opificio 31 // Quattrocento

via Tortona 31, Milano

20-26 April 2026· Zona Tortona
Directionsfuorisalone.it ↗

Schedule

Open now (Milan time)
  • Mon10:00 - 19:00Exhibition
  • Tue10:00 - 21:00Exhibition
  • Today10:00 - 21:00Exhibition
  • Thu10:00 - 21:00Exhibition
  • Fri10:00 - 21:00Exhibition
  • Sat10:00 - 21:00Exhibition
  • Sun10:00 - 19:00Exhibition

Free access

IQOS returns to Tortona Rocks with Soundsorial Design , created together with Devialet. In this immersive environment, sound, water and movement create an ever-evolving landscape. The audience becomes part of the artwork, transforming the installation into a living archive of interactions. Also showcased is a Limited Edition Capsule Drop created specifically for the collaboration.

Gallery

Brands

ARKET · All’Origine · BOMBAY SAPPHIRE · BUD BRAND · Geely · Hyundai · IKEA · Jil Sander · KIA · Kikkoman® · Lexus · Maisons du Monde · Margraf · McDonald’s · Planika · Snøhetta, USM Modular Furniture · Stark · Uzbekistan Art and Culture Development Foundation · Zeekr · uau studio · Škoda Auto

Categories

ArchitectureArtConferences, workshopsExteriorsFashion and jewelsFood & beverageFurnitureGraphic DesignInstallationsLightingProduct DesignSpecial materialsSustainabilityTechnology

Itineraries

  • Tortona Rocks 2026