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immersive installationGood bet

McDonald’s/POOL

Tortona 58

via Tortona 58, Milano

20-26 April 2026· Zona Tortona
Directionsfuorisalone.it ↗

Schedule

  • Mon10:00 - 22:00Exhibition
  • Tue10:00 - 22:00Exhibition11:00 - 12:00MeetingRegister ↗16:00 - 17:00MeetingRegister ↗
  • Today10:00 - 15:00Exhibition11:00 - 12:00MeetingRegister ↗
  • Thu10:00 - 22:00Exhibition16:00 - 17:00MeetingRegister ↗
  • Fri10:00 - 22:00Exhibition17:00 - 18:00MeetingRegister ↗
  • Sat10:00 - 22:00Exhibition
  • Sun10:00 - 19:00Exhibition

Free access, with the possibility of booking your visit on the Eventbrite.it website to obtain priority access

For its 40th anniversary in Italy, McDonald’s presents POOL. Ti sblocco un ricordo (I’ll unlock a memory for you) is an immersive exhibition curated by Nicolas Ballario that intertwines contemporary art, memory and pop culture. Notable among the three environments is a ball pool that interacts with works by Damien Hirst and Vedovamazzei, while an AI system generates personalised visual memories.

Gallery

Brands

ARKET · CANDYSLAB · CHINESE CULTURALE CENTER · Foroo Kitchens · Haier · Hyundai · IKEA · IQOS · Italdesign · Jil Sander · KIA · Planika · Stark · uau studio

Categories

ArchitectureArtConferences, workshopsExteriorsFashion and jewelsFood & beverageFurnitureGraphic DesignInstallationsKitchenLightingProduct DesignSpecial materialsSustainabilityTechnology

Itineraries

  • Tortona Rocks 2026