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immersive installationCuratedMay need registration

Design is an Act of Love

Superstudio+

Via Tortona, 27, Milano

20-26 April 2026· Zona Tortona
Directionsfuorisalone.it ↗

Schedule

Open now (Milan time)
  • Mon09:00 - 10:30Press previewOnly by invitation11:00 - 21:00Exhibition
  • Tue11:00 - 16:00Exhibition
  • Today11:00 - 17:00Exhibition18:00 - 19:00MeetingOnly by invitation
  • Thu11:00 - 21:00Exhibition
  • Fri11:00 - 21:00Exhibition
  • Sat11:00 - 21:00Exhibition
  • Sun11:00 - 18:00Exhibition

free access

Design is an Act of Love is Samsung’s statement at Milan Design Week — an immersive exhibition expressing The Human Side of Tech through a dialogue between experimental concepts and the latest commercial products. The exhibition takes the form of Samsung Design Open Lab, a space imagined as a laboratory for exploration, experimentation and discovery. Within the space, Samsung invites visitors to explore how ideas take shape, offering a glimpse of how human-centered and expressive design can transform technology into a more personal, emotional and meaningful presence in everyday life. What visitors experience in Milan represents a moment in an ongoing journey — an early expression of how Samsung is reimagining the relationship between technology and everyday life, as well as a signal of the direction in which its design vision is headed.

Gallery

Brands

GROHE · Geely · Nike · Preciosa Lighting

Categories

ArchitectureArtBathroomFashion and jewelsInstallationsLightingProduct DesignSpecial materialsTechnologyTextiles