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Light is Shadow

Back 12

Via Tortona, 12, Milano

20-26 April 2026· Zona Tortona
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Schedule

Open now (Milan time)
  • Mon10:00 - 19:00Exhibition
  • Tue10:00 - 19:00Exhibition
  • Today10:00 - 19:00Exhibition
  • Thu10:00 - 19:00Exhibition
  • Fri10:00 - 19:00Exhibition
  • Sat10:00 - 19:00Exhibition
  • Sun10:00 - 16:00Exhibition

Free access

MEDUM presents "Light is Shadow", an immersive installation exploring 'Awai'—the Japanese concept of the charged interval between opposing states. Neither fully light nor fully shadow, Awai names the threshold that modern life, in its relentless pursuit of brightness, has quietly erased. Drawing on the sensibility Junichiro Tanizaki articulated in 'In Praise of Shadows', MEDUM treats light and shadow not as opposites to be resolved, but as equivalents to be designed together. The medium is inorganic electroluminescent sheet—flexible, low-energy, freely cut from a single surface without waste—glowing softly in a way that inhabits space rather than floods it. Alongside the installation, an archive presents MEDUM’s representative works and prototyping process, offering a window into the studio’s ongoing inquiry at the intersection of material research, technology, and everyday sensory experience. Press preview on April 19th, from 3 pm to  6 pm

Gallery

Brands

Geberit · Lechler · Lexus · Plenitude · Toyota Material Handling Europe · nhow Milano

Categories

ArchitectureArtBathroomExteriorsFood & beverageFurnitureGraphic DesignInstallationsKitchenProduct DesignSpecial materialsSustainability

Itineraries

  • Tortona Design Week 2026