← Back to all events
immersive installationCuratedMay need registration

Unfold Stories - From Paper to Steel

Torneria Tortona

via Tortona, 32, Milano

20-26 April 2026· Zona Tortona
Directionsfuorisalone.it ↗

Schedule

Open now (Milan time)
  • Mon10:00 - 21:00Press previewOnly by invitation
  • Tue11:00 - 18:00Exhibition
  • Today09:30 - 18:00Exhibition15:00 - 16:30WorkshopPre-registration requiredRegister ↗
  • Thu09:30 - 17:00Exhibition11:00 - 12:30WorkshopPre-registration requiredRegister ↗15:00 - 16:30WorkshopPre-registration requiredRegister ↗
  • Fri09:30 - 18:00Exhibition10:00 - 11:00WorkshopPre-registration requiredRegister ↗11:30 - 12:30WorkshopPre-registration requiredRegister ↗
  • Sat09:30 - 18:00Exhibition
  • Sun09:30 - 18:00Exhibition

The All-New IONIQ 3: World Premiere in Milan Following our exclusive media launch on April 20, Hyundai invites you to explore the IONIQ 3 exhibition space, open to the public from April 21 to 26. Join us at Via Tortona 32 to experience the next chapter of electrified mobility. Exhibition Highlights: Conversations with the Visionaries Gain exclusive insights from globally renowned architect Carmelo Zappulla and Eduardo Ramirez, Chief Designer at Hyundai Design Center Europe, as they share the creative philosophy behind the space and the vehicle. (Advance registration is required). From Paper to Form, with Sarah Illenberger and Hyundai Designers An exclusive workshop that, through bending, curving and intuitive shaping, transforms paper into expressive three-dimensional forms, interpreting the vision of IONIQ 3. (Advance registration is required). Guided Designer Tours Discover deeper into the IONIQ 3’s striking interior and exterior with curated tours led by Hyundai’s own design team. (Advance registration is required). Milanese Hospitality Immerse yourself in the local vibe. Enjoy complimentary morning coffee to start your day, and savor authentic Italian gelato served every afternoon at the pavilion. Friday Aperitivo Celebration Celebrate the global debut of the IONIQ 3 with us on Friday evening, April 24. Join the festivities as we host a special toast featuring 333 signature aperitivos in honor of our newest model.

Discover Hyundai’s unique design language “Art of Steel” in an immersive installation. Starting from a sheet of paper and finishing with an artwork crafted from steel, each facet of "Unfold Stories - From Paper to Steel” reflects Hyundai’s interior and exterior design philosophy and underscores the transformation of ideas into mobility through material, craft and technology – coming to life in Hyundai’s all-new EV, IONIQ 3.

Gallery

Brands

ARKET · Barton Perreira · CUPRA · Geely · Hisense Italia S.r.l. · IKEA · IQOS · Jil Sander · KIA · Lexus · McDonald’s · Stark · Switzerland Global Enterprise · Škoda Auto

Categories

ArchitectureArtConferences, workshopsExteriorsFashion and jewelsFood & beverageFurnitureInstallationsKitchenLightingProduct DesignSpecial materialsSustainabilityTechnologyTextiles

Itineraries

  • Automotive at Fuorisalone 2026
  • Tortona Design Week 2026