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10 Years of Open-Air Motor Show

Galleria Nhow Hotel

Via Tortona, 35, Milano

20-26 April 2026· Zona Tortona

Schedule

Open now (Milan time)
  • Mon09:30 - 10:30PresentationPre-registration requiredRegister 09:30 - 22:00Exhibition10:30 - 11:30ConferencePre-registration required
  • Tue09:00 - 22:00Exhibition
  • Today09:00 - 22:00Exhibition
  • Thu09:00 - 22:00Exhibition
  • Fri09:00 - 22:00Exhibition
  • Sat09:00 - 22:00Exhibition
  • Sun09:00 - 22:00Exhibition

PRESS CONFERENCE – 20 APRIL 2026: registration required on the official website of the Salone Auto Torino ELECTRIC CAR MARKET FOCUS – 20 APRIL 2026: registration required via email (press@red-travel.com) EXHIBITION “10 YEARS OF OPEN-AIR MOTOR SHOW” : free entry

MONDAY 20 APRIL On the occasion of the Milano Design Week, the agency Red Travel will present, during a press conference at 9:30 am , the 2026 editions of its major automotive events: the MIMO Milano Monza Motor Show , which will take place from June 26 to 28 at the Autodromo Nazionale Monza, and the Salone Auto Torino , from September 11 to 13 in the city center of Turin. At the same time, the exhibition “ 10 Years of Open-Air Motor Shows ” will be inaugurated: an immersive exhibition celebrating, throughout the week, the 70 automobile manufacturers that have been protagonists of 10 years of open-air motor shows. This format has brought the public closer to motor shows by placing them in unique settings, told through a panoramic video wall and an exhibition featuring 10 iconic cars . Following this, at 10:30 am , the Focus on the Electric Car Market worldwide, in Europe and in Italy will take place, presented by Red Travel for TADA – Turin Automotive Design Awards.

Gallery

Brands

DIGITAL DESIGN · Grand Seiko · Pronema Srl · SIMAS SPA · THG PARIS · door

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