exhibitionGood bet

Opposites United: Journey of Projection

Name: Opposites United: Journey of Projection
Start: 2026-04-20
End: 2026-04-26T23:59:59+02:00
Location: Salone dei Tessuti

Salone dei Tessuti

Via San Gregorio, 29, Milano

20-26 April 2026· Porta Venezia

Directions fuorisalone.it ↗

Schedule

Open now (Milan time)

Today12:00 - 19:00Exhibition
Thu10:00 - 19:00Exhibition
Fri10:00 - 19:00Exhibition
Sat10:00 - 19:00Exhibition
Sun10:00 - 19:00Exhibition

free admission

This journey begins when inner ideas and perceptions materialize into the external world. Through six EV concept vehicles, Kia’s design philosophy translates itself into real user experiences, presenting the tangible forms of its thoughts. Begin, Explore, Create, Connect, Embrace, and Imagine: each of these six concepts reflects ‘projected’ but not ‘framed’ distinct values and possibilities that shape how people may experience mobility in the future. Through materials, space, light, imagery, technology, and experience, the speculative and mental exercise proper to Opposites United becomes reality. Design is the final synthesis of ideas, the opportunity to create novelty in the real world, and to shape its becoming. In this journey, visitors follow the trans-formation of sensory-driven ideas into future mobility, experiencing their possibilities firsthand.

Opposites United: Journey of Projection

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